Direct Marketing Manager

*Hybrid working - mix of home and office in Hemel Hempstead*

We're looking for a Marketer with a broad skillset for a 15 month maternity cover within the Caravan Sales team. You will plan, build and deliver data-driven focused emails that are driven by insight and are segmented and personalised based on customer behaviour, motivation and preference. 

Focusing on both general caravan sales communications and tailoring activity to specific parks, you will:
**Use insight to create segmented and personalised content and creative
**Nurture leads to maximise revenue from existing enquiries
**Be responsible for planning, developing and reporting on behavioural and trigger emails
**Map customer journeys

What we'd like you to bring:
**Demonstrable experience in a broad marketing role
**Experience in tactical response and strategic comms planning
**Experience in a direct marketing role
**Ability to write in brand tone of voice
**Analytical ability and strong attention to detail

In return, we will offer you training and development in a very supportive environment and lots of FUN!

About us 
Every year, more and more people get away from it all for a Haven holiday. Part of the award-winning Bourne Leisure family, we have 38 Haven holiday parks from Scotland to Cornwall, in stunning locations around the UK coast. For our 2.6 million guests, we’re a real breath of fresh air and we’re passionate about giving them a great time with memories that last a lifetime.

Bourne Leisure Head Office


1 Park Lane, Hemel Hempstead, Herts HP2 4YL GBR



Employment Status


Employment Type

Fixed Term Contract

Effective Date

29 December 2021

Expiration Date

29 January 2022